Marketing MCQ Marketing Chapter 2 If the purpose of a research study is to get new ideas, then a ________ is often undertaken; alternatively, if descriptive information is sought, then some form of ________ is likely to be undertaken.

If the purpose of a research study is to get new ideas, then a is often undertaken; alternatively, if descriptive information is sought, then some form of is likely to be undertaken.

Marketing Chapter 2

If the purpose of a research study is to get new ideas, then a is often undertaken; alternatively, if descriptive information is sought, then some form of is likely to be undertaken.

A) quantitative study; qualitative study

B) motivational study; descriptive study

C) qualitative study; motivational study

D) motivational study; quantitative study

E) qualitative study; quantitative study

Answer: E

Marketing MCQ

If the purpose of a research study is to get new ideas, then a ________ is often undertaken; alternatively, if descriptive information is sought, then some form of ________ is likely to be undertaken.

If the purpose of a research study is to get new ideas, then a ________ is often undertaken; alternatively, if descriptive information is sought, then some form of ________ is likely to be undertaken.

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If the purpose of a research study is to get new ideas, then a is often undertaken; alternatively, if descriptive information is sought, then some form of is likely to be undertaken.

If the purpose of a research study is to get new ideas, then a is often undertaken; alternatively, if descriptive information is sought, then some form of is likely to be undertaken.