If a retailer has set its primary objective as gaining 5 percent of market share, it is focusing on a _____ objective.
a. productivity performance
b. consumer choice
c. merchandise productivity
d. market performance
e. competition-oriented
Answer: D
Marketing MCQ
Retailing Chapter 2
If a retailer has set its primary objective as gaining 5 percent of market share, it is focusing on a _____ objective.