Which of the following would be an example of a market performance objective for Record World?

Which of the following would be an example of a market performance objective for Record World?


a. Open or acquire five to ten stores over the next year.

b. Increase this year's net profit margin by 3 percent over last year.

c. Improve public relations with customers by holding two major in-store events per six-month season.

d. Increase labor productivity by 12 percent over the next six months.

e. Increase return on assets from 12 percent to 15 percent over the next 12 months.


Answer: A


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