Marketing MCQ
Marketing Chapter 1
In the AIRLINE MINI CASE, when Transatlantic upgrades the seat assignment of especially loyal customers, the airline is attempting to increase ________.
In the AIRLINE MINI CASE, when Transatlantic upgrades the seat assignment of especially loyal customers, the airline is attempting to increase ________.
In the AIRLINE MINI CASE, when Transatlantic upgrades the seat assignment of especially loyal customers, the airline is attempting to increase ________.
A) net revenue
B) production capacity
C) customer satisfaction
D) social responsibility
E) profit margins
Answer: C
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