Marketing MCQ
Marketing Chapter 8
In the athletic shoe market, Adidas AG and Nike, Inc. practice __________ positioning since both companies vie for the same customers with technologically advanced products.
In the athletic shoe market, Adidas AG and Nike, Inc. practice __________ positioning since both companies vie for the same customers with technologically advanced products.
In the athletic shoe market, Adidas AG and Nike, Inc. practice __________ positioning since both companies vie for the same customers with technologically advanced products.
a. psychological
b. perceptual
c. differentiation
d. head-to-head
e. market
Answer: d. head-to-head
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