In a sales promotion sponsored jointly by Puerto Rico Tourism Board and Rums of Puerto Rico, couples were invited to enter a contest for a chance to win the perfect wedding. According to the ad, enjoying Puerto Rican hospitality is "As Easy As Saying I Do." The contest is an example of:
A. a nonfranchise building promotion.
B. a franchise building promotion.
C. a high-involvement sales promotion.
D. a sales promotion trap.
E. event marketing.
Answer: B