____ include(s) the activities the retailer performs that influence (1) the ease with which a potential customer can shop or learn about the store's offering, (2) the ease with which a transaction can be completed once the customer attempts to make a purchase, and (3) the customer's satisfaction with the purchase.

____ include(s) the activities the retailer performs that influence (1) the ease with which a potential customer can shop or learn about the store's offering, (2) the ease with which a transaction can be completed once the customer attempts to make a purchase, and (3) the customer's satisfaction with the purchase.

____ include(s) the activities the retailer performs that influence (1) the ease with which a potential customer can shop or learn about the store's offering, (2) the ease with which a transaction can be completed once the customer attempts to make a purchase, and (3) the customer's satisfaction with the purchase.


a. Customer services

b. Customer satisfaction

c. Segmentation analysis

d. Transaction verification

e. Posttransaction satisfaction


Answer: A


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