Marketing MCQ
Retailing Chapter 3
____ is the dividing of a heterogeneous consumer population into smaller, more homogeneous groups based on their characteristics.
____ is the dividing of a heterogeneous consumer population into smaller, more homogeneous groups based on their characteristics.
____ is the dividing of a heterogeneous consumer population into smaller, more homogeneous groups based on their characteristics.
a. Target marketing
b. Customer satisfaction
c. Market segmentation
d. Customer services
e. Operations management
Answer: C
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