Marketing MCQ Retailing Chapter 6 Intel sold Pentium III computer processing chips to Gateway Computer for $12 per chip. Four days earlier, before the announcement of the new Pentium IV computer processor, Intel sold the Pentium III to Dell Computer for $22 per chip. Intel may attempt to justify its prices with a:

Intel sold Pentium III computer processing chips to Gateway Computer for $12 per chip. Four days earlier, before the announcement of the new Pentium IV computer processor, Intel sold the Pentium III to Dell Computer for $22 per chip. Intel may attempt to justify its prices with a:

Retailing Chapter 6

Intel sold Pentium III computer processing chips to Gateway Computer for $12 per chip. Four days earlier, before the announcement of the new Pentium IV computer processor, Intel sold the Pentium III to Dell Computer for $22 per chip. Intel may attempt to justify its prices with a:

a. meeting competition defense.

b. cost justification defense.

c. preferable customer defense.

d. good faith defense.

e. changing market conditions defense.

Answer: E

Marketing MCQ

Intel sold Pentium III computer processing chips to Gateway Computer for $12 per chip. Four days earlier, before the announcement of the new Pentium IV computer processor, Intel sold the Pentium III to Dell Computer for $22 per chip. Intel may attempt to justify its prices with a:

Intel sold Pentium III computer processing chips to Gateway Computer for $12 per chip. Four days earlier, before the announcement of the new Pentium IV computer processor, Intel sold the Pentium III to Dell Computer for $22 per chip. Intel may attempt to justify its prices with a:

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