_____ involves a variety of procedures whereby consumers are given some quantity of a product for no charge to induce trial.
A. Rebates
B. Refunds
C. Sampling
D. Couponing
E. Sweepstakes
Answer: C
Marketing MCQ
A. Rebates
B. Refunds
C. Sampling
D. Couponing
E. Sweepstakes
Answer: C