_____ is used when the firm selects one segment and attempts to capture a large share of this market.

_____ is used when the firm selects one segment and attempts to capture a large share of this market.

_____ is used when the firm selects one segment and attempts to capture a large share of this market.


A. Positioning

B. Undifferentiated marketing

C. Concentrated marketing

D. Differentiated marketing

E. Branding


Answer: C


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