_______ occurs when two established brand names of different companies are used on the same product.
A) Licensing
B) Co-branding
C) Private branding
D) Franchising
E) Brand positioning
Answer: Co-branding
_______ occurs when two established brand names of different companies are used on the same product.
A) Licensing
B) Co-branding
C) Private branding
D) Franchising
E) Brand positioning
Answer: Co-branding