People are asked to select unidentified products on the basis of available advertising copy in a(n):
a. blind product test.
b. recognition test.
c. unaided recall test.
d. inquiry test.
Answer: a. blind product test.
People are asked to select unidentified products on the basis of available advertising copy in a(n):
a. blind product test.
b. recognition test.
c. unaided recall test.
d. inquiry test.
Answer: a. blind product test.