Perfect Digitals offers a UV lens and a sun protection cover for the camera lens for a wide range of its digital cameras, all at a single price. This strategy used by the company is referred to as:

Perfect Digitals offers a UV lens and a sun protection cover for the camera lens for a wide range of its digital cameras, all at a single price. This strategy used by the company is referred to as:



a. unit pricing.
b. price flexibility policy.
c. bundle pricing.
d. competitive pricing.


Answer: C


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