____ pricing is a pricing policy in which products are offered to consumers at less than cost to attract them to stores in the hope that they will buy other merchandise at regular prices.
a. Skimming
b. Loss leader
c. Odd
d. Variable
Answer: B
____ pricing is a pricing policy in which products are offered to consumers at less than cost to attract them to stores in the hope that they will buy other merchandise at regular prices.
a. Skimming
b. Loss leader
c. Odd
d. Variable
Answer: B