Programs involving cash payments directly to the sales force to reward them for selling the manufacturer's products involve the use of:
A. slotting fees.
B. pull money.
C. push money.
D. pricing promotions.
E. promotional allowances.
Answer: C
Marketing MCQ
A. slotting fees.
B. pull money.
C. push money.
D. pricing promotions.
E. promotional allowances.
Answer: C