Marketing MCQ Marketing Chapter 8 _____ segmentation groups consumers on the basis of some observable actions such as usage rate or importance of product features.

_____ segmentation groups consumers on the basis of some observable actions such as usage rate or importance of product features.

Marketing Chapter 8

_____ segmentation groups consumers on the basis of some observable actions such as usage rate or importance of product features.

Answer: Behavioral

Marketing MCQ

_____ segmentation groups consumers on the basis of some observable actions such as usage rate or importance of product features.

_____ segmentation groups consumers on the basis of some observable actions such as usage rate or importance of product features.

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