Which factors should the marketer consider when forming market segments?
- Number of competitors in a segment
- Potential for increased profit
- Simplicity and cost-effectiveness of assigning potential buyers to segments
- Difference of needs of buyers among segments
- Potential of a marketing action to reach a segment
Answer:
- Potential for increased profit
- Simplicity and cost-effectiveness of assigning potential buyers to segments
- Difference of needs of buyers among segments
- Potential of a marketing action to reach a segment