Smucker's ran a sweepstakes promoting Smucker's ice cream toppings. The sweepstakes was designed to let NASCAR fans know Smucker's sponsored a NASCAR racing team. The purchase of any specially-marked toppings gave customers a chance to win a new Ford Taurus or thousands of other prizes instantly from Smucker's. In this example, a sales promotion was used to:
A. attract non-users of the product category.
B. identify new uses for the brand.
C. attract users of a competitive brand.
D. show new usage situation for the brand.
E. target a specific market segment.
Answer: E