Technological innovations in retailing can best be viewed under three main areas:

Technological innovations in retailing can best be viewed under three main areas:


a. Internet, order processing, and order taking.

b. Internet, supply chain management, and order processing.

c. Internet, customer management, and order processing.

d. supply chain management, customer management, and order processing.

e. supply chain management, customer management, and customer satisfaction.


Answer: E


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Retailing Chapter 4

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