The price a consumer or marketing intermediary actually pays for a product after subtracting any discounts, allowances, or rebates from the list price is called _____ price.
a. retail
b. market
c. functional
d. sticker
Answer: B
The price a consumer or marketing intermediary actually pays for a product after subtracting any discounts, allowances, or rebates from the list price is called _____ price.
a. retail
b. market
c. functional
d. sticker
Answer: B