TrueValue, Ace, and Handy Hardware are all examples of a(n):
a. retailer-owned cooperative.
b. contractual vertical marketing system.
c. wholesaler-sponsored voluntary group.
d. independent retailer.
e. franchisee.
Answer: A
Marketing MCQ
a. retailer-owned cooperative.
b. contractual vertical marketing system.
c. wholesaler-sponsored voluntary group.
d. independent retailer.
e. franchisee.
Answer: A