Volume-related pricing objective with the goal of controlling a portion of the market for a firm's product is known as a ______ objective.
a. prestige
b. market-share
c. target-return
d. meeting competition
Answer: B
Volume-related pricing objective with the goal of controlling a portion of the market for a firm's product is known as a ______ objective.
a. prestige
b. market-share
c. target-return
d. meeting competition
Answer: B