What is the purpose of a S.W.O.T. analysis?

What is the purpose of a S.W.O.T. analysis?




a) to identify a company's weaknesses so it can develop a plan to correct them
b) to study the competition and determine their strengths and weaknesses
c) to develop screening criteria that will help a company identify what marketing strategy to pursue
d) to spot threats to a company's marketing strategy and devise ways to strengthen that strategy to overcome them
e) to generate a list of opportunities that are a good fit for a company's current marketing strategy


Answer C



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Marketing Chapter 14

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