When a consumer has a strong preference for either the brand or the store but not both he/she will engage in:

When a consumer has a strong preference for either the brand or the store but not both he/she will engage in:


a. decelerated problem solving.

b. habitual problem solving.

c. limited problem solving.

d. extended problem solving.

e. tertiary problem solving.


Answer: C


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Retailing Chapter 3

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