When a pharmaceutical company advertises that its product has a greater pain-relieving effect than Tylenol, it is using _____ advertising.
a. cooperative
b. comparative
c. retail
d. institutional
Answer: b. comparative
When a pharmaceutical company advertises that its product has a greater pain-relieving effect than Tylenol, it is using _____ advertising.
a. cooperative
b. comparative
c. retail
d. institutional
Answer: b. comparative