Which of the following is true of celebrity testimonials?
a. The most effective celebrity testimonial ads use the most popular celebrity regardless of his/her credibility as a message source.
b. The most effective celebrity testimonial ads link the celebrity and the advertised good or service.
c. The most effective celebrity testimonial ads feature those celebrities who endorse the most number of products.
d. The celebrity testimonial ads tend to be effective only when they are displayed in print media.
Answer: b. The most effective celebrity testimonial ads link the celebrity and the advertised good or service.