Which of the following actions has the potential to create a sales promotion trap or spiral in the fast-food industry?
A. the use of celebrity spokespersons such as Shaquille O'Neill
B. the addition of new items to the menus of fast food chains
C. the use of 99-cent specials to promote popular items such as Burger King's Whopper and McDonald's Big Mac
D. the location of fast food restaurants in airports and on college campuses
E. the promotional tying of fast food with movies
Answer: C