Which of the following statements describes how brand equity is affected by the increased role of sales promotion?
A. Critics argue sales promotions generally result in higher brand equity.
B. Sales promotions do not contribute to the erosion of brand equity.
C. Proponents of brand equity argue increased spending on sales promotion is coming at the expense of media advertising, and this is leading to decline in brand equity.
D. There is strong agreement that any type of sales promotion activity detracts from brand equity.
E. Marketing experts generally agree that sales promotion plays an important role in building and maintaining a brand's image and position.
Answer: C