Which of the following would be the best example of a premium offer that contributes to consumer-franchise building efforts for a brand?
A. A free tube of Colgate toothpaste in a box of Life cereal
B. A pack of baseball cards in a box of Cheerios cereal
C. A free sport bottle with the purchase of a four-pack of Gatorade
D. A dish towel in a box of Tide laundry detergent
E. A pack of golf tees inside a box of golf balls
Answer: C