Which of the following would constitute a positioning strategy focusing on the competitor?
A. BMW—"The Ultimate Driving Machine"
B. Red Roof Inns—"Equal Value at a Lower Price"
C. Oneida flatware—"Your Table Is Ready"
D. Coca-Cola—"The Real Thing"
E. Broilmaster grill—"The Most Durable Grill Known to Man"
Answer: B