Why have frequency programs become so popular with marketers?
A. Frequency programs support the goal of customer retention.
B. Frequency programs are especially effective when used for a new product introduction.
C. Frequency programs are a type of sweepstakes that generate a great deal of consumer interest.
D. Frequency programs allow marketers to set cookies so they can track consumers' activities.
E. Frequency programs are a promotional form of brand extension strategies.
Answer: A