Marketing MCQ
Retailing Chapter 2
You have recently been hired by a small retailer in your area. During a discussion with the owner, you notice that the owner's primary objective for being in business is to provide the customer with a real alternative. The owner is primarily using a _____ objective to focus the business.
You have recently been hired by a small retailer in your area. During a discussion with the owner, you notice that the owner's primary objective for being in business is to provide the customer with a real alternative. The owner is primarily using a _____ objective to focus the business.
You have recently been hired by a small retailer in your area. During a discussion with the owner, you notice that the owner's primary objective for being in business is to provide the customer with a real alternative. The owner is primarily using a _____ objective to focus the business.
a. market performance
b. financial performance
c. societal
d. personal
e. self-esteem
Answer: C
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