7 critical dimensions of global strategy selection
1) The method of value creation (or goal) the organization wants to pursue
2) The product an organization offers and whether it needs to be similar or different across markets
3) The value chain used to produce that product and the extent to which it can be concentrated in a single location or spread across geographic markets
4) The similarities/differences across locations that will be necessary for value creation and capture
5) The capabilities the organization possesses or hopes to develop
6) The organizational processes necessary to enact an expansion successfully
7) The forms of ownership an organization might use in a new market
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Principles of Marketing
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