When thinking of responses to industry analysis, what do you need to keep in mind?
-It is possible to make good money in a tough industry-- key is to find a way to effectively deal with 5 Forces
-There are different ways to react to competitive forces
-It is possible to profit by spotting changes before others do
-It is possible to influence industry structure
-Innovators can use understanding of how tech affects competitive forces to craft strategy
-Industry analysis is particularly important when moving to new geographic areas or going into new businesses