A feeling of ownership in the customer creates:
A) a sense of camaraderie
B) a desire to own the product
C) a lag in the desire to purchase the product
D) word-of-mouth sales
E) resistance to price increases
Answer: B) a desire to own the product
A) a sense of camaraderie
B) a desire to own the product
C) a lag in the desire to purchase the product
D) word-of-mouth sales
E) resistance to price increases
Answer: B) a desire to own the product