A product-related ethical issue
a. generally occurs when marketers fail to disclose risks associated with a product or information regarding the function, value, or use.
b. generally occurs when firms engage in false or misleading advertising and manipulative or deceptive sales promotions.
c. generally occurs when companies try to gain more profit by charging customers exorbitant prices and taking advantage of customers.
d. generally occurs when marketing intermediaries utilize coercive tactics to force channel partners to agree to a supplier's terms of doing business.
Answer: a. generally occurs when marketers fail to disclose risks associated with a product or information regarding the function, value, or use.