Marketing MCQ
Marketing
Automobile manufacturers may sometimes issue recalls due to quality problems. BMW, which produces Mini Coopers, issued a product recall in 2012 after the National Highway and Traffic Safety Administration (NHTSA) had an alarming number of reports related to electrical fires. BMW-Mini Cooper first learned of engine fires in 2009 and suspected water pump failures might be the source of the problem. BMW-Mini Cooper's failure to act more quickly in response to the water pump issue causing electrical fires is an example of a ______-related ethical issue.
Automobile manufacturers may sometimes issue recalls due to quality problems. BMW, which produces Mini Coopers, issued a product recall in 2012 after the National Highway and Traffic Safety Administration (NHTSA) had an alarming number of reports related to electrical fires. BMW-Mini Cooper first learned of engine fires in 2009 and suspected water pump failures might be the source of the problem. BMW-Mini Cooper's failure to act more quickly in response to the water pump issue causing electrical fires is an example of a ______-related ethical issue.
Automobile manufacturers may sometimes issue recalls due to quality problems. BMW, which produces Mini Coopers, issued a product recall in 2012 after the National Highway and Traffic Safety Administration (NHTSA) had an alarming number of reports related to electrical fires. BMW-Mini Cooper first learned of engine fires in 2009 and suspected water pump failures might be the source of the problem. BMW-Mini Cooper's failure to act more quickly in response to the water pump issue causing electrical fires is an example of a ______-related ethical issue.
a. product
b. pricing
c. quality
d. promotion
Answer: a. product
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