According to C. K. Prahalad, which of the following represents the misconception that leads international markets to ignore the bottom-of-the-pyramid markets?
A. Products usually developed for more affluent consumers will not be appropriate for BOPMs.
B. Most BOPMs are geographically isolated and thus difficult to access.
C. Protective policies make BOPMs difficult to penetrate.
D. Exchange-rate fluctuations make BOPMs very volatile.
E. Language and cultural barriers make BOPMs unattractive and sometimes hostile.
Answer: A. Products usually developed for more affluent consumers will not be appropriate for BOPMs.