Aldi's has a very precise Brand Differentiation for their stores as they try to reach their target market. What is it and how have they implemented it.

Aldi's has a very precise Brand Differentiation for their stores as they try to reach their target market. What is it and how have they implemented it.



-They are a store that is all about cost differentiation (produce inexpensive foods)

-They implemented it by not offering as many products and by selling off brand products


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Principles of Marketing

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