A(n) ________ is a marketing intermediary retained by a consumer to guide what that consumer buys.

A(n) ________ is a marketing intermediary retained by a consumer to guide what that consumer buys.

A(n) ________ is a marketing intermediary retained by a consumer to guide what that consumer buys.


A) market maven

B) opinion leader

C) power user

D) surrogate consumer


Answer: D) surrogate consumer


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