Ancient Harvest is a producer and marketer of grain and pasta products to retail stores worldwide and is hoping its gluten free, non-GMO and organic quinoa products become a staple item in American households. Quinoa is an ancient grain and is also a complete protein, which means it provides all nine essential amino acids necessary for good health, hence the name "essential." Which of the following would be the "best" target market for Ancient Harvest's quinoa products?
a. health-conscious consumers who are concerned about pesticides, genetically modified products and desire to eat healthy and provide healthy food for their families
b. high school students aged 15 to 18 who are looking for a quick after-school snack
c. fast-food restaurants looking for alternatives to French fries
d. families who typically purchase processed foods such as Kraft macaroni and cheese
Answer: a. health-conscious consumers who are concerned about pesticides, genetically modified products and desire to eat healthy and provide healthy food for their families