Because of change in technology and access, how has "micromarketing" and "local marketing" become possible and more common? Is "Individual" or "hypertargeting" possible and good.
Micromarketing: tailoring products and marketing programs to the needs and wants of the specific individuals (mix of local and individual marketing)
Technology such as Facebook ads targets individuals specifically based on previous searches
There is a privacy issue associated with individual marketing, but it does put exactly what the customer wants in front of their faces
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Principles of Marketing
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