Carmen Sanchez is assisting the marketing team to detail the various environmental factors, which are impacting her company as they draft the marketing plan for the upcoming fiscal year. Carmen is making a list of the various sociocultural factors, which are occurring in the external environment that could be important for her company to respond to and/or be aware of as they create marketing strategies and tactics. Which of the following factors would be best classified as sociocultural factors?
a. percentage of Hispanic customers in the United States
b. laws regulating immigration and border control in the United States
c. use of secure sockets layer protocol mechanisms (SSL) for the company's website
d. environmental regulations
Answer: a. percentage of Hispanic customers in the United States