DHL maintains a strategic alliance with UPS because it has confidence in UPS's reliability and integrity. This condition is referred to as:
a. Trust.
b. tomo.
c. commitment.
d. Amae.
e. reciprocity.
Answer: a
Marketing MCQ
Marketing Chapter 7
DHL maintains a strategic alliance with UPS because it has confidence in UPS's reliability and integrity. This condition is referred to as: