Due to the failure of one beverage distribution company, a regional distributor was able to add the brand, San Pellegrino to its catalog of brands and offer an extended variety of products to their retail and restaurant customers. The regional distributor was able to take advantage of the business failure and unique situation to add a sought after product to its customers. Which marketing concept best applies to this example?
a. market opportunity
b. strategic partnership
c. core competency
d. competitive advantage
Answer: a. market opportunity
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