What is Vertical Integration of your channels, "Corporate VMS"? Describe the issues of Direct versus Indirect channel management.
CORPORATE VMS - integrates successive stages of production and distribution under single ownership. VERTICAL INTEGRATION - consists of producers, wholesalers, and retailers acting as a united system. One channel member owns the others. DIRECT CHANNEL - the company sells directly to consumers INDIRECT CHANNELS - the company uses one or more levels of intermediaries to help bring its products to final buyers
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Principles of Marketing
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