How does Chick-Fil-A distinguish themselves from other QSR's (Quick Service Resturants)?
CFA has performed up to standards with customer expectations because they have created a baseline for what their customers should expect: traditions, great food, and great people.
CFA executes the marketing concept. This concept stresses the importance of finding the needs and wants of customers and delivering these to the people better than their competitors do. With their dedication to community and tradition, CFA senses and responds to what the people truly are looking for in the food market.
CFA's central goal is to put the customer first, it's why they have relatively slow growth: "focus on getting better before getting bigger"
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Principles of Marketing
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