What is the difference between the five concepts of "Production, Product, Selling, Marketing and Societal Marketing" concept?
-Production Concept: consumers will favor products that are available and highly affordable; therefore, the organization should focus on improving production and distribution efficiency
-Product Concept: consumers will favor products that offer the most quality, performance, and features; therefore, the organization should devote its energy to making continuous product improvements
-Selling Concept: consumers will not buy enough of the firm's products unless the firm undertakes a large-scale selling and promotion effort
-Marketing Concept: a philosophy in which achieving organizational goals depends on knowing the needs and wants of target markets and delivering the desired satisfactions better than competitors do
-Societal Marketing Concept: a company's marketing decisions should consider consumers' wants, the company's requirements, consumers' long-run interests, and society's long-run interests
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