How does New Balance shoes track their product requirements for their stores and what advantages does it provide?
New Balance tracks what kind of shoes are selling the best. New Balance then focuses their efforts on producing more of these and ensuring that their stores always have them in stock. This tracking allows New Balance to know what kind of shoes are the most popular. They can then focus on making and selling those shoes and not waste time and resources on less popular shoe-types.
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Principles of Marketing
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